Is your traffic quitting the site after five or more seconds? If yes, it can result in a higher bounce rate of your website, which can further lead to poor search engine rankings. The websites expect users to explore the services after reaching the landing page, add products or services to the cart, and checkout to finally place the order. However, a higher website bounce rate blocks it all.
The bounce rate gets high when the site fails to engage the users and then ends up leaving within a few seconds. A limited bounce rate can be due to the user traffic which lands on the site by mistake. However, if the bounce rate is increasing continuously, it could be due to other problematic factors on your site.
Keep scrolling down into the details of this article to explore and learn the causes of high website bounce rates and ensure maintain them at a suitable level for higher conversions.
Top 6 Factors Leading to High Website Bounce Rate
Creating engaging and interesting content is the major aim of all site owners to attract high user traffic. However, a high bounce rate often becomes the biggest hindrance to it. The problem does not emerge from anywhere, but the indicators are there, which most sites ignore. Identify and explore the leading causes of higher bounce rates and fix them to engage more user traffic.
Here are some major factors that can lead to higher website bounce rates, and you should keep them in check to avoid issues.
1. Internal and External Linking Issues
Internal and external linking issues lead to high website bounce rates. Creating internal links at the wrong part of the content will mislead users and cause a high bounce rate. On the contrary, your site might get spammy external links from other sites. It will not only increase the bounce rate but can also negatively impact your site’s reputation. Organizations often hire professional SEO services in Dubai to manage internal and external linking issues and keep the bounce rate in check.
2. Misleading Tags and Titles
Misleading tags and titles is the most crucial factor leading to a higher website bounce rate. At times, the site intentionally adds manipulative tags and titles which do not align with the context and content of the page. The purpose behind this is to attract more and more user traffic to the page. However, it only backfires as the users leave the site within a few seconds and causing high bounce rates. So, avoid tricking users, as it will only go against you, and use relevant tags and titles.
3. Slow Page Loading
Slow page loading is one of the most crucial factors leading to higher bounce rates. The website should load immediately, but the average user can wait for five to ten seconds. If the site does not load even after that long, the users will quit it, increasing the bounce rates. So, if you want to lower your site’s bounce rate, loading speed is the factor that needs your attention the most. Make sure to consider it for mobile users too.
4. Technical Errors
Technical errors are another factor that can lead your site to a high website bounce rate. The technical errors can be blank pages or 404 errors. The error code can appear due to broken links or a dead link. You should always take it seriously, as it will keep bouncing your user traffic and lower SEO rankings. Try to explore and visit the site from the user’s point of view to get better insight into the issues and fix them as soon as possible. You will only be able to achieve an average or acceptable bounce rate.
5. Ignoring Mobile Friendliness
Organizing sites for mobiles or ignoring mobile friendliness is the leading cause of a higher bounce rate. Sites receive more user traffic from mobile devices than systems. It is because more people have access to mobile devices, and they find it easier to explore and visit sites through them. However, not all sites offer the same experience for mobile users as those who explore the site through a desktop or laptop system. Fix the mobile-friendliness of your site, and it will lower the bounce rate.
6. Poorly Optimized Content
Poorly optimized content is the last factor causing a high website bounce rate. The content may need to be better and refrain from sharing the information users are looking for. However, if the high-quality content still leads to a higher bounce rate, it could be due to poor optimization. You can try adding relevant keywords, titles, tags, and links to optimize the content. You can also hire SEO services from SpiralClick and let experts take care of optimization and improve your site’s bounce rate and SEO ranking.
Are you struggling to lower your website bounce rate?
Lowering your site’s bounce rate can be a real challenge if you need more technical skills and expertise. However, you can always use expert help and get them on board to improve your site statistics. Contact and consult SpiralClick to fix bounce rates and ensure a higher ranking in search results.