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Businesses using Instagram to promote their products, services, and offers now have an even more fantastic opportunity to market their wares to a super-targeted audience. With the backing of Facebook, Instagram has recently launched its advertising platform that integrates with Facebook’s amazing targeting capabilities and businesses are taking full advantage. Companies know that users are watching their news feed. As a result, Instagrammers are 2.5 times more likely to click on newsfeed ads than ads on any other social media platform. So running Instagram ads for your business open up a world of opportunity.

Mobile advertising has surpassed newspaper advertising for the first time in history and large and small businesses alike are achieving measurable results with social media advertising. Instagram advertising has already generated more than half a billion in revenue and is projected to double within a year, which is proof that many business owners are putting their money where their mouth is.

More importantly, Instagram’s ad platform is easy to use, it’s fun and bubbling over with passionate and enthusiastic users. It has excellent metrics and is still affordable for small businesses. If you are already advertising your product with social media ads or trying to build your list then integrating Instagram ads into your marketing mix is essential.

Here are five tips to consider before running an ad on Instagram to grow your business brand reach, engage your followers, or attract your target audience to your offer.

1. Get the basics right. Make sure to fill out your business profile and bio on your business Instagram account. Make sure to use a clear, crisp version of your company logo as your profile picture.

2. Tell users WHY you are on Instagram. Since this is your business account, keep it business, not personal. Help users identify with your brand and make sure not to be to sales.

3. Start with a plan. Strategize your Instagram (and all your social media) promotions by planning them out. Create a calendar for implementation that leads to your goal. Not having a plan is the main reason why businesses fail on social media, so do this before you start posting randomly or paying for traffic!

4. Don’t let your hashtags be your voice. Instead, lend your business voice to your hashtags. Customize hashtags for branding purposes and for everyday posting, and keep them relevant and searchable. It’s great to use hashtags, just make sure to not lose control and generate too many in one post – deliver quality over quantity.

5. Upgrade your look. Images are everything on Instagram so make sure your images and video look GREAT. Savvy Instagram users want to see “beautiful” read “funny” or relate to something meaningful. Use apps and another image/video tools to upgrade the look and feel of everything you post on Instagram.

10 Tips For Using Instagram For Business Marketing

Hundreds of millions of people all over the world use Instagram every day. This social media powerhouse gives you the opportunity to reach a substantial number of people in different areas across the world.

Using Instagram for business marketing can help you build your brand, get more traffic, grow your list of email subscribers and generate sales.

1. Keep It Social

When you use Instagram for business marketing, think social, not ads. Create content your target audience will interact with, not ignore because it looks too spammy. Show that you like pictures in your niche to get people interested in following you.

2. Provide Value

Instagram users are active shoppers who are doing their research, so the more information you can offer them in terms of images, carousels, and stories, the better.

3. Use Stories

Instagram Stories provide instant information and instant gratification. They only last 24 hours so create a sense of excitement and urgency. There is a perfect tool for Instagram called Picuki, where you can watch and download Instagram stories easily without using your account. For more information about this tool, you can visit NewsUpTimes where you can read a complete guide on Picuki.

4. Use Hashtags

Many people actively search out specific hashtags, and your images will be there waiting for them. One Instagram study showed that adding at least one hashtag to all of your posts will create more than 12% engagement on average.

5. Call To Action

Every post you produce should have a clear call to action that matches your business goal in creating it. Instagram provides a range of buttons, such as ‘Buy Now.

6. Link Back To Your Site

Instagram is a great way to drive traffic to your site. More than 50% of the users on the social media site follow at least one business and say they have learned about a product or service through Instagram.

7. Consistent Brand Image

Stay consistent with your page theme. Only include photos, hashtags, captions, and videos relevant to your page topic.

8. Create A Good Profile

Ensure your Instagram profile informs your target audience about who you are and what you do. Instagram’s search engine is text-based, and you have a better chance of someone finding you if your user name has a keyword or two that is relevant to your business.

9. Switch From Personal To Business

Convert to a business account in order to gain access to all of the tools and analytics available.

10. Use Your Analytics

Analyzing your marketing efforts on Instagram is really easy. Instagram Insights gives you all the relevant data about your page. It lets you know how your marketing efforts are paying off. Read more- Netgear Extender Password Not Working

Conclusion

Instagram is a social networking app that was designed to let you share videos and photos online. Most people think that it’s just a way for people to share their holiday snaps or what they’re eating with friends.

But Instagram has become a social media powerhouse. It’s become a great place for businesses and brands to connect with their followers and increase sales. In one month over 120 million people on Instagram will visit a website, get directions, call, email, or direct message to learn about a business based on what they saw on Instagram.

Instagram is incredibly easy for anyone to use. Even if you don’t have a lot of experience when it comes to social media websites, you’ll find that Instagram has a very user-friendly interface that you will learn to use effectively in no time. It’s a great way to give your business a bit of personality and spark some customer interest.