The possibility of selling digital works of art has revolutionized the universe of artists in just a few weeks. And it is no less. In January alone, the value of Ethereum, the basis for cryptocurrency trading in this market, increased 10 times. And this is expected to be just the beginning of the NFT market.
The sales figures are tempting, and many artists have jumped into the new round. But this opportunity brought not only opportunities. It also means new tasks for artists. Self-promotion is one of them. Suppose you have already tokenized your work and managed to enter markets such as Foundation, Opensea, Super Rare, Rarible, or Makers Place. In this case, you are probably wondering what to do to sell.
We asked artists selling art online what communication strategies work best for them, what networks they need to be present in, and what content seems to attract collectors. These are his 10 marketing strategies for spreading digital art:
Go to Twitter
The impossibility of adding Instagram links when there are less than 10 thousand followers is a particular limit. If your sale depends on promoting the link to the next auction and leading people to your gallery, then this “link in bio” will not convince anyone. This explains why Twitter[ allow sharing links] has become a network for spreading crypto art par excellence.
Although the art world thought it was not a visual network, many have noticed that using it as an exhibition space can be even better than Instagram. “You can show multiple images on Twitter at the same time, without forgetting to put text in an important place, because that’s the first thing you see,” emphasizes illustrator and designer Óscar Lloréns ( @ollorens ). The artist, who has sold 7 of the eight works she has launched through the foundation, admits that the little bird’s social network works wonders to show her series, a format that seems very loved by the current market.
Another option that Twitter offers is the feedback: sharing and retweeting the works of other artists helps create a community and a distribution network.
take care of Instagram
When it comes to sales, all networks come together, so most artists will agree that if you already have a community on Instagram, no matter how modest you are, you should not neglect it. Instagram is still a place where you can show your portfolio, where you can present not only the present but also the past. The career and development of an artist’s work can be of decisive importance for collectors.
proper use of hashtags
In a universe where millions of conversations and photos take place simultaneously, the way to form circles is to follow accurate hashtags. They increase the opportunities to be part of the scene and be seen by collectors and other artists.
The twelve most used hashtags are: NFT #nftart #nftartist #nfts #nftcollector #nftcommunity #cryptoart #critoartist #nftphotography #nftanimation #nftvideo #digitalart
Including any of these hashtags or terms in your profile description is helpful. These tags are valid on both Twitter and Instagram.
share more than work
“Sharing the creative process, showing them how to put a piece together, their inspiration, is something that seems interesting,” says 3D illustrator and artist Zigor Samaniego ( @zigor ). Zigor was one of the first Spaniards to enter the NFT universe. He did it in October 2020 and through the front door at an auction in the convenient Gateway Gallery, for which he raised 10 thousand dollars. Since then, he has paid more attention to self-promotion. “I understand that it creates intrigue in the weeks leading up to the auction,” he explains.
Llorens agrees. The best way to do this? Through deadlines, fragments and progress are recorded in details that contain the works. Attractive is the images of artists working in their studios and the works of others, which the artist shares in his networks as a kind of curatorial service.
Garden collectors, but not too many!
“People in the Twitter universe often claim to spend certain amounts of money on crypto art and ask to be convinced. They may be real, but it’s not always true,” says creative Gabriel Suchowolski (@microbians ). As a result, many artists are tempted to unambiguously chase collectors, sweep them out of sales and send them private messages. Is that a good idea? All respondents say no. Lloréns says he only sends messages to those who have already bought his work, “or to those who have bid on me at auction,” he says.
Discord is a social platform that allows you to create forums for various purposes. It is known as Slack for game makers and now cryptographers. In addition to chatting, Discord has more professional features for sharing and storing materials and documents. In general, crypto galleries usually have message boards you can join to share works.
There are also more or less closed groups where you can be invited if you meet users that you can join. There are even large collection rooms in the world of NFT art, which are already almost mythical. Access to them is limited, and those who pass are considered elite.
Promotion on Reddit
Reddit is a content aggregator defined by the voting community. When a post gets a lot of high marks, it goes up in the Reddit rankings, and that’s why more people can see it. If you receive footnotes, it will reduce your visibility.
You can present works not only in communities of artists such as reddit.com/r/CryptoArt with almost 8 million users. You can also research forums you do not understand, which opt for very instructive articles in groups, such as one dedicated exclusively to Ethereum.
newsletter for NFT
There are already trend hunters in the works of NFT who are looking for the works with the most significant potential to be placed on the list. NFT Hunters is one of them. Once or twice a week, this site sends a list of outstanding works to its subscribers’ email or telegram accounts. Sometimes, when a trend or information suddenly breaks in the market, you will receive an additional email with details. Sending work for consideration is very simple: you need to send an email to the address indicated on your website.
In the NFT universe, the Union has power. And the trend toward alliances seems to be growing in both the major and minor leagues. German DJ Boys Noize recently teamed up with Art Camp visual artists Danae Gosset and Danica to create the clip, which sold for $25,000.
Taiwanese singer Eric Chou collaborates with Hong Kong visual artist and filmmaker Wing Shea. For smaller competitions, this also works: days ago, a collaboration with 100 little-known artists, compiled by an artist and an article author called Loopify, managed to sell for seven times the price initially indicated for Rarible: revenue of $ 89
However, he warns of the risk of so much attention to marketing. “I think it’s important not to be obsessed with pleasing the market and continue to produce art with one’s person; after all, this is the opportunity that the NFT world offers us. Stop thinking about the customer and make your offer,” he advises.