Marketing has two directions.
We build for up, on autopilot.
ITUpDown pairs senior strategists with AI models that test, target, and report in real time — across SEO, paid, content, and lifecycle. Spend goes down. Everything else trends up.
Eight levers. One number you actually care about.
Every service below is a lever, not a line item — including the ones running on models instead of hourly rates. We only pull the ones that move your growth curve.
Search Engine Optimization
Technical fixes, content built around real demand, and links that hold — so you stop renting your traffic from ads.
Paid Media & Performance
Search, social, and shopping campaigns built around payback period, not vanity clicks.
Social & Community
Organic and paid social that builds an audience you own, on top of the ones you rent.
Content & Creative
Writing, design, and video that's built to rank, convert, and get shared — in that order.
Conversion Optimization
We fix the leaks between a click and a customer — landing pages, checkout, and everything between.
Email & Lifecycle
Lifecycle flows and campaigns that turn one purchase into a relationship.
AI Automation
Models that write ad variants, route budget, and answer customer questions — reviewed by a strategist, not left to run alone.
Predictive Analytics
Forecasting models that flag which campaigns will underperform two weeks before the spend does.
Every channel runs with a model watching it.
AI doesn't replace the strategist on your account — it just works while they sleep. It flags waste, drafts variants, and forecasts outcomes; a human decides what ships.
Budget reallocation, daily
Spend shifts toward the ad sets and keywords converting best — checked, not just automated.
Creative & copy variants at scale
Dozens of headline and ad variants generated and tested in the time it used to take to write three.
Two-week performance forecasts
Predictive models flag underperformance before the budget is spent, not after.
A four-step loop, run every two weeks.
No quarterly surprises. You see what shipped, what it did, and what's next — every fortnight, scroll through it below.
Discover — audit the funnel, the market, and the competition
We map where your growth is actually leaking — before we touch a single channel or campaign.
Strategy — build a channel plan tied to one real number
Revenue, pipeline, or install — we forecast against it, so every recommendation has to earn its place.
Launch — ship campaigns, pages, and creative fast
You get live work, not a deck. Small bets, shipped on a two-week cadence, measured honestly.
Optimize — read the data weekly, cut what's flat
We double down on what's trending up and kill what isn't — before it burns another month of budget.
Numbers, not adjectives.
Average organic traffic growth in 12 months
Average ROAS
Brands past 7-figure revenue
Drop in cost per acquisition
What the curve looks like, by industry.
A sample of the kind of shift we aim for in the first two quarters of an engagement.
Rebuilt the SEO content engine and lifecycle flows; organic and email now drive most repeat revenue.
Organic + email revenue, 9 months
Rebuilt paid search structure and landing pages around intent, not keywords, to cut wasted spend.
Cost per demo booked, 6 months
Unified paid social and local SEO across 14 locations under one measurement framework.
In-store attributed visits, 12 months
What it's like to work with us.
They killed two channels in month one because the data said so — even though it meant a smaller invoice for them. That's when we trusted the rest of the plan.
We'd worked with three agencies before. ITUpDown is the first one that reported CAC before traffic, every single week.
The two-week cadence changed how our whole team plans. Nothing sits in a deck for a quarter anymore.
Their AI flagged a landing page issue we'd missed for months. Fixing it alone paid for the retainer.
Ready to see which direction your marketing is actually going?
Send us your numbers. We'll tell you, honestly, whether we think we can move them.